lauren wassen

Hello and welcome to Couture Next Door! My name is Lauren and I am a 30-something currently living in sunny San Diego, California. Born and raised in Pittsburgh, Pennsylvania where I dreamt of one day becoming Anna Wintour's successor, my fashion career officially began when I took a leap of faith and moved from law school in California to New York City to enroll in graduate school at Parsons School of Design in August 2010.

While at Parsons, I balanced my studies with internships at a few well-known fashion houses including Burberry, Valentino, and Chanel. I definitely hustled! I graduated from Parsons in December 2011, and shortly thereafter in January 2012, I started my buying career in the Advanced European Designer buying office at Saks Fifth Avenue. Buying was a field that instantly clicked with my personality - not only due to my obsession with following fashion trends and making calculated decisions on their ability to sell, but also because I am not too shabby when it comes to working with numbers. After a few years at Saks, I moved on to become an Assistant Buyer in the Men's Tailored Clothing & Furnishings buying office at Barneys New York. In my spare time, I moonlighted as a stylist for the men's department of Club Monaco at their flagship store on Fifth Avenue.

  I met my fiancé, John, while we were both living in NYC, and about a year after we met, we embarked on a journey of job opportunity in Spring 2016 that landed us in southeastern Wisconsin. It was truly a new frontier for us after living in The Urban Jungle for so long! While in Wisconsin, I assisted in managing a beautiful designer boutique out of Madison, Wisconsin that was growing and expanding. I helped grow the business in their newly opened second location in Milwaukee, Wisconsin and learned a lot along the way in terms of marketing, building a strong customer base, how to buy for a boutique-sized business, manage a large staff, and run a business from a #shoplocal approach.

Now in 2018, I am living and working in Southern California, a place that truly takes my breathe away every morning when I wake up from its natural beauty and aura. With Couture Next Door as my platform, I hope to inspire you by my love and enthusiasm for all things fashion-related and provide you with an entertaining narrative as I embark on a journey down a stylish rabbit hole. :)